Lobos Agent 1707
Lobos 1707 wanted to stand out in a sea of celebrity-backed liquor brands. So instead of putting LeBron James in an agave field in Jalisco, we put him at a high-stakes poker table facing off against his arch nemesis. He orders tequila with lime…sliced, not squeezed.
ECD: J SMITH
ART DIRECTOR: KENNEDY CLARK
SPECIAL THANKS: ISAAC WOLFE + COLBY RODGERS