Beats By Dre TikTok

I concepted and created the three top pinned videos on Beats by Dre TikTok, garnering nearly 30 million views and over 700k likes.

One of the videos went fully viral. Picked up by Complex, ESPN, Barstool, Bleacher Report and reposted by LeBron James and his wife Savannah. (JR Smith commented on it for some reason, too.)

@beatsbydre Go behind the scenes with our director @A$AP Rocky for the Beats Studio Pro shoot. Available now at apple.com and authorized resellers. 🆕🎵: “RIOT (Rowdy Pipe’n)” by A$AP Rocky on @Apple Music ♬ original sound - Beats by Dre